Marketing Services
BRAND PREFERENCE RESEARCH
Since 1980, Thomas-Lund Brand Preference Research has helped marketers measure brand recognition and build preference for their products within the Brazilian Market. Respondents are asked to mention, in order of preference, three brands for each product category indicated in the questionnaire. They are also asked to state whether or not their companies purchase products in this category. The research is accomplished through unaided recall, (i.e. the respondents answer survey questions from memory, they are not prompted with a list of brand names.) In the 2011-2012 research 8,078 readers responded in 442 product categories. Contract advertisers receive a year-by-year comparison, enabling them to directly measure growth or decline of their brand recognition in comparison with that of their competitors as a result of advertising in NEI - Brazil.